Rewards infrastructure for AfricaPowering incentives across Africa
Reward anyone.
Anywhere in Africa.
The complete infrastructure to run incentive programmes, issue rewards and fulfil them across African markets — digital, physical and cash, all from a single platform.
Pernod Ricard
Golden PennyThe RibiRewards Infrastructure
One infrastructure. Every reward programme.
Everything you need to incentivise, reward and grow across African markets.
Set up, automate and scale programmes with flexible rules, audiences and budgets.
Access a wide range of digital and physical rewards tailored for African markets.
Deliver rewards instantly via SMS, WhatsApp, email, link, codes or physical fulfilment.
Settle in local currencies across multiple markets with compliant payout rails.
Plug into your systems with developer-friendly APIs and webhooks.
curl -X POST \
api.ribirewards.com/v1 \
-d '{"recipient": "+254...",
"reward": "airtime",
"value": 500}'How it works
Turn an action into a reward.
A simple flow. Powerful results.
Purchase, scan, referral or any defined milestone.
Check eligibility and apply rules.
From our local catalogue.
Instant or physical delivery.
Track impact and optimise.
Campaign infrastructure
Build, launch and scale campaigns with confidence.
From simple promotions to complex multi-market programmes, our platform gives you the control, flexibility and visibility you need.
Built for Africa. Built for what's next.
Solutions
Solutions for every incentive use case.
Whether you're activating consumers, incentivising your channel or rewarding your customers, RibiRewards provides the infrastructure to make it happen.
Consumer incentives
Drive purchase, trial and repeat behaviour with promotions that turn customers into loyal advocates.
Explore
Channel & Distributor Incentives
Motivate and grow your retail, agent and distributor networks.
Explore
Customer Rewards
Power loyalty, retention and service recovery with a reward network across markets.
ExploreLet's build what moves your business forward.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.