Trade Incentives
Reward the trade.
Grow sell-through.
Incentivise wholesalers, distributors and retailers for the behaviours that move products through the channel.
Drive sell-in and sell-out
Reward targets and compliance
Track channel performance in real time

PROGRAMMES LIVE WITH
Heineken Beverages
Pernod Ricard



Golden Penny
Pernod Ricard


Golden PennyAND ACROSS
FMCGBanks & FintechResearchInsurance
How it works
From stock movement to reward.
01
Set trade targetsDefine volume, value or SKU targets by market and channel.
02
Capture salesTrack sales through distributor reports, POS or data integrations.
03
ValidateVerify performance against programme rules.
04
RewardIncentives issued automatically (cash, airtime, vouchers).
05
MeasureTrack sell-through, ROI and channel performance.
Built for trade growth
Powerful campaigns. Real commercial impact.
Run trade incentives, product pushes, new launches and more — with the flexibility to match your commercial strategy.
Volume and value targets
SKU or product launch incentives
Tiered rewards and leaderboards
Regional and channel-specific rules
Compliance and claim validation
Bulk and API issuance

Reward your trade network
Trusted brands. One catalogue.

12+African markets
5,000+Active trade partners
99.9%Platform uptime
< 2sReward delivery
"
RibiRewards has helped us drive double-digit growth in sell-through by incentivising our distributor network across East and West Africa.
READY TO BUILD?
Let's move more products together.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.