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RibiRewardsRewards infrastructure for Africa
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Trade Incentives

Reward the trade.
Grow sell-through.

Incentivise wholesalers, distributors and retailers for the behaviours that move products through the channel.

Talk to sales See how it works
Drive sell-in and sell-out
Reward targets and compliance
Track channel performance in real time
Warehouse worker with tablet, sell-through +31%, active trade partners 4,280, top performing region West Africa
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance

How it works

From stock movement to reward.

01
Set trade targets

Define volume, value or SKU targets by market and channel.

02
Capture sales

Track sales through distributor reports, POS or data integrations.

03
Validate

Verify performance against programme rules.

04
Reward

Incentives issued automatically (cash, airtime, vouchers).

05
Measure

Track sell-through, ROI and channel performance.

Built for trade growth

Powerful campaigns. Real commercial impact.

Run trade incentives, product pushes, new launches and more — with the flexibility to match your commercial strategy.

Volume and value targets
SKU or product launch incentives
Tiered rewards and leaderboards
Regional and channel-specific rules
Compliance and claim validation
Bulk and API issuance
Explore trade incentive features
Trade Incentive Programme dashboard with sales performance chart, actual vs target

Reward your trade network

Trusted brands. One catalogue.

MTN, Airtel, Safaricom, Carrefour and DSTV brand logos
12+African markets
5,000+Active trade partners
99.9%Platform uptime
< 2sReward delivery
"
RibiRewards has helped us drive double-digit growth in sell-through by incentivising our distributor network across East and West Africa.
Head of Commercial, Leading FMCG brand
READY TO BUILD?

Let's move more products together.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

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