Rewards infrastructure for AfricaThe RibiRewards Platform
One platform.
Endless possibilities.
Set up, run and scale reward programmes across Africa — with everything you need in one infrastructure layer.
to real outcomes
across Africa.
Pernod Ricard
Golden PennyEverything you need
One platform. Every capability.
RibiRewards brings together the tools to help you incentivise, reward and grow — at any scale.
Set up, automate and scale programmes with flexible rules, audiences and budgets.
Access a wide range of digital and physical rewards tailored for African markets.
Deliver rewards instantly via SMS, WhatsApp, email or API — with full tracking.
Settle in local currencies across multiple markets with compliant payout rails.
Plug into your systems with developer-friendly APIs and webhooks.
curl -X POST \
api.ribirewards.com/v1 \
-d '{"phone":"+254712...",
"reward": "airtime",
"value": 500}'How it works together
From campaign to real-world impact.
A seamless flow from set up to measurable results.
Set goals and rules
From our catalogue
Via preferred channels
Local and compliant
Track performance
See everything. Control everything.
Real-time insights for smarter decisions.
Track participation, reward issuance, fulfilment, spend and business impact across all your programmes and markets.
Built for developers
Integrate rewards into your product.
Use our APIs and webhooks to issue rewards, manage recipients and retrieve data in real time. Built for Africa.
View API docscurl -X POST \
https://api.ribirewards.com/v1/rewards \
-H "Authorization: Bearer YOUR_API_KEY" \
-d '{
"recipient": {"+254712345678": "KE"},
"reward": {"type": "airtime", "value": 500},
"reference": "txn_789"
}'
RibiRewards helped us run a multi-market channel incentive that increased partner activation by 41% across 5 countries.
Power your next campaign with RibiRewards.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.