Rewards infrastructure for AfricaFMCG & Manufacturing
Move more product with incentives connected to the sale.
Run consumer promotions, retail activation and distributor programmes from one infrastructure layer — from participation and validation through reward fulfilment and measurement.
Brighter markets.
P&GUnileverDiageoNestléBAT
Incentives for every player in your value chain.
Different roles. Tailored incentives. One connected platform.
activity into
growth.
Promotions, loyalty & cashback
In-store activation, sales rewards
Volume & performance targets
Field incentives & achievements
Market share growth
The right incentive for every channel.
Drive trial, repeat purchase and brand loyalty.
- Instant rewards
- Tiered campaigns
- Multi-market rollouts
Motivate retailers to stock, promote and sell more.
- Sales targets
- Product focus
- Quarterly rewards
Reward volume, coverage and sell-through.
- Volume-based rewards
- Trade schemes
- Distributor loyalty
Recognise and motivate your sales team.
- Beat targets
- Route-to-market execution
- Real-time reward issuance
Measure what matters.
Track participation, validated sales, reward issuance and fulfilment — all in one place.
Local execution.
Continental scale.
Run campaigns in multiple countries, with local reward options, currencies and fulfilment partners.
See supported marketsDriving +32% sell-through with a national promotion.
"RibiRewards made it easy for us to run a complex multi-channel promotion across Kenya. The results exceeded our targets."
Let's build your FMCG incentive programme.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.