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RibiRewardsRewards infrastructure for Africa
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WEST AFRICA · MARKET

Run reward programmes in Ghana. Local context, one infrastructure.

Ghana's growing middle class and strong mobile money adoption make it one of West Africa's most active consumer markets. We issue reward cards locally — in Cedi, with redemption that works across the country.

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MARKET PROFILEGhana
CurrencyGHSLocal
CatalogueMarketConfigurable
Access3+Programme-led
FulfilmentMixedBy reward type
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES

Infrastructure that can flex around the use case.

01

FMCG trade promotions

Reward retailers and distributors for stocking and selling targets. Issued and tracked from one dashboard.

02

Consumer loyalty campaigns

Purchase-triggered reward codes for consumer brands running promotions in Accra and beyond.

03

Field staff rewards

Issue performance rewards to field sales teams and agents across Ghana. In Cedi, same day.

04

Referral programmes

Issue reward cards to referred customers and existing promoters — instantly, at scale.

RECIPIENT ACCESS

Design the journey for Ghana.

Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.

USSD (any phone)
WhatsApp redemption
Branded web page
SMS delivery
INDUSTRY CONTEXT

Built to support different programme owners.

FMCG & Consumer Brands

Diageo, Unilever, Fan Milk, and local manufacturers run trade promotions and purchase-reward programmes across Ghana's retail network.

Banking & Mobile Money

MTN MoMo, Vodafone Cash, and AirtelTigo Money — all competing for customer loyalty in a market where mobile money is the default.

Oil & Gas

Ghana's upstream and downstream petroleum sector runs large field worker and distributor incentive programmes.

READY TO BUILD?

Build your next programme in Ghana.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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© 2026 RibiRewards. All rights reserved.Built for Africa. Designed for scale.