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RibiRewardsRewards infrastructure for Africa
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EAST AFRICA · MARKET

Run reward programmes in Kenya. Local context, one infrastructure.

Kenya's mobile-first economy and M-Pesa dominance make digital rewards the default expectation. We work alongside that — with card formats that match how Kenyans actually transact.

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MARKET PROFILEKenya
CurrencyKESLocal
CatalogueMarketConfigurable
Access3+Programme-led
FulfilmentMixedBy reward type
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES

Infrastructure that can flex around the use case.

01

Consumer promotions

Purchase-triggered reward codes for FMCG and retail brands. Redeemable via WhatsApp or web in seconds.

02

Channel partner incentives

Reward distributors and sales agents for quota achievement. Issued digitally across the country.

03

Healthcare worker rewards

Issue incentives to community health workers and clinic staff across urban and rural Kenya.

04

Survey & research completion

Instant reward delivery on survey completion. Higher response rates, zero manual processing.

RECIPIENT ACCESS

Design the journey for Kenya.

Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.

WhatsApp redemption
USSD (no data required)
Branded web page
SMS delivery
In-store / POS
INDUSTRY CONTEXT

Built to support different programme owners.

FMCG & Retail

East Africa's largest FMCG brands run purchase-reward and trade promotion programmes from Nairobi to Mombasa.

Telecoms

Safaricom, Airtel Kenya — prepaid data bundle rewards and agent incentive programmes across a highly competitive market.

Healthcare & NGOs

Community health worker incentive programmes are a major use case across Kenya's devolved county health systems.

READY TO BUILD?

Build your next programme in Kenya.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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© 2026 RibiRewards. All rights reserved.Built for Africa. Designed for scale.