FMCG in-pack promotions
Scratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.
Nigeria is Africa's largest consumer market. Brands, fintechs, distributors, and employers here need to reward people fast — in Naira, at scale, with access that works on any phone.
NGNLocalMarketConfigurable3+Programme-ledMixedBy reward type
Pernod Ricard


Golden PennyScratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.
Reward distributors and trade partners for purchase targets across the supply chain. Issued digitally, redeemed instantly.
Cashback cards, savings milestones, and referral bonuses — issued in Naira through your existing customer comms.
Quota-triggered reward cards for field sales teams. Delivered same day the target is hit, not next payroll cycle.
Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.
Unilever, PZ Cussons, Nestlé, and hundreds of local manufacturers run purchase-reward and in-pack programmes across Nigeria's mass market.
GTBank, Access, Opay, Moniepoint — all competing on cashback and referral acquisition in a market with 60M+ banked adults.
MTN, Airtel, Glo, and 9mobile run the continent's largest prepaid subscriber bases. Data bundle rewards and agent incentive programmes are a constant.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.