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RibiRewardsRewards infrastructure for Africa
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WEST AFRICA · MARKET

Run reward programmes in Nigeria. Local context, one infrastructure.

Nigeria is Africa's largest consumer market. Brands, fintechs, distributors, and employers here need to reward people fast — in Naira, at scale, with access that works on any phone.

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MARKET PROFILENigeria
CurrencyNGNLocal
CatalogueMarketConfigurable
Access3+Programme-led
FulfilmentMixedBy reward type
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES

Infrastructure that can flex around the use case.

01

FMCG in-pack promotions

Scratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.

02

Distributor & trade incentives

Reward distributors and trade partners for purchase targets across the supply chain. Issued digitally, redeemed instantly.

03

Bank & fintech loyalty

Cashback cards, savings milestones, and referral bonuses — issued in Naira through your existing customer comms.

04

Sales rep SPIFs

Quota-triggered reward cards for field sales teams. Delivered same day the target is hit, not next payroll cycle.

RECIPIENT ACCESS

Design the journey for Nigeria.

Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.

USSD (works on any phone, no data)
WhatsApp redemption
Branded web page
SMS delivery
In-store / POS
INDUSTRY CONTEXT

Built to support different programme owners.

FMCG & Consumer Brands

Unilever, PZ Cussons, Nestlé, and hundreds of local manufacturers run purchase-reward and in-pack programmes across Nigeria's mass market.

Banking & Fintech

GTBank, Access, Opay, Moniepoint — all competing on cashback and referral acquisition in a market with 60M+ banked adults.

Telecoms

MTN, Airtel, Glo, and 9mobile run the continent's largest prepaid subscriber bases. Data bundle rewards and agent incentive programmes are a constant.

READY TO BUILD?

Build your next programme in Nigeria.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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© 2026 RibiRewards. All rights reserved.Built for Africa. Designed for scale.