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EAST AFRICA · MARKET

Run reward programmes in Rwanda. Local context, one infrastructure.

Rwanda has one of Africa's highest mobile penetration rates and a government-backed digital economy. Brands and employers here can issue rewards digitally with confidence — and reach virtually every adult in the country.

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MARKET PROFILERwanda
CurrencyRWFLocal
CatalogueMarketConfigurable
Access3+Programme-led
FulfilmentMixedBy reward type
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES

Infrastructure that can flex around the use case.

01

Healthcare incentive programmes

Issue rewards to health workers and clinical trial participants across Rwanda — digitally, in Franc.

02

Consumer promotions

Digital reward codes for consumer brands operating in Kigali and beyond.

03

Employee recognition

Performance awards for employers across Rwanda's growing formal sector.

04

NGO & research incentives

Survey completion and programme participation rewards — instant, no manual processing.

RECIPIENT ACCESS

Design the journey for Rwanda.

Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.

WhatsApp redemption
Branded web page
USSD (any phone)
SMS delivery
INDUSTRY CONTEXT

Built to support different programme owners.

Healthcare & Global Health

Rwanda hosts major global health programmes — Partners in Health, Clinton Health Access Initiative, and government CHW schemes all require participant incentive delivery.

NGOs & Development Finance

International development organisations running livelihoods, nutrition, and skills programmes use QIFTS to deliver participation incentives at scale.

Financial Services

Bank of Kigali and Equity Bank Rwanda run loyalty and referral programmes for Rwanda's growing formally banked population.

READY TO BUILD?

Build your next programme in Rwanda.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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