Rewards infrastructure for AfricaFMCG promotions
Purchase-triggered reward codes for consumer brands across Dakar and Senegal's regional cities.
WEST AFRICA · MARKET
Run reward programmes in Senegal. Local context, one infrastructure.
Dakar is one of West Africa's most active commercial cities. Brands operating in Francophone markets often lack a pan-African rewards solution that works here. We built one.
MARKET PROFILESenegal
Currency
XOFLocalCatalogue
MarketConfigurableAccess
3+Programme-ledFulfilment
MixedBy reward typePROGRAMMES LIVE WITH
Heineken Beverages
Pernod Ricard
Golden Penny
Pernod RicardGolden PennyAND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES
Infrastructure that can flex around the use case.
Trade partner incentives
Reward distributors and trade agents for sales achievement — in XOF, tracked in real time.
Bank & fintech loyalty
Cashback and referral programmes for banks and fintech products operating in the WAEMU zone.
Staff rewards
Performance and milestone recognition for employers across Senegal's growing formal economy.
RECIPIENT ACCESS
Design the journey for Senegal.
Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.
USSD (any phone, no data)
SMS delivery
WhatsApp redemption
Branded web page
INDUSTRY CONTEXT
Built to support different programme owners.
FMCG & Consumer Brands
Castel, Nestlé, and regional FMCG brands run trade and purchase-reward programmes across Dakar and Senegal's commercial centres.
Banking & Mobile Money
Orange Money, Wave, and Free Money compete aggressively — cashback and referral rewards are central to customer acquisition.
Telecoms
Orange Senegal, Expresso, and Free Senegal run prepaid subscriber and agent network incentive programmes.
READY TO BUILD?
Build your next programme in Senegal.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.