Agricultural value chain incentives
Reward smallholder farmers and input distributors for participation in agri programmes. USSD redemption, no smartphone needed.
Tanzania's distributed population and strong mobile money base make reach the defining challenge. We solve it: USSD redemption on any handset, issued from a single platform.
TZSLocalMarketConfigurable3+Programme-ledMixedBy reward type
Pernod Ricard


Golden PennyReward smallholder farmers and input distributors for participation in agri programmes. USSD redemption, no smartphone needed.
Purchase-triggered rewards for FMCG brands across Dar es Salaam and major regional centres.
Incentivise distributors and trade agents for sales targets across Tanzania's supply chain.
Performance and milestone rewards for employers operating across Tanzania.
Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.
Tanzania's agricultural sector — coffee, tea, sisal, tobacco — relies on smallholder networks where USSD-based incentives are the only practical delivery method.
Multinational and East African FMCG brands run trade and consumer promotion programmes from Dar es Salaam outward.
NGOs and health organisations run community health and nutrition programmes across Tanzania's 26 regions.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.