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RibiRewardsRewards infrastructure for Africa
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EAST AFRICA · MARKET

Run reward programmes in Tanzania. Local context, one infrastructure.

Tanzania's distributed population and strong mobile money base make reach the defining challenge. We solve it: USSD redemption on any handset, issued from a single platform.

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MARKET PROFILETanzania
CurrencyTZSLocal
CatalogueMarketConfigurable
Access3+Programme-led
FulfilmentMixedBy reward type
PROGRAMMES LIVE WITH
Heineken BeveragesGEP WorldwidePernod RicardCoca-ColaNetflixBBCShellShopriteGolden Penny
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMME OPPORTUNITIES

Infrastructure that can flex around the use case.

01

Agricultural value chain incentives

Reward smallholder farmers and input distributors for participation in agri programmes. USSD redemption, no smartphone needed.

02

Consumer brand promotions

Purchase-triggered rewards for FMCG brands across Dar es Salaam and major regional centres.

03

Channel partner rewards

Incentivise distributors and trade agents for sales targets across Tanzania's supply chain.

04

Staff recognition

Performance and milestone rewards for employers operating across Tanzania.

RECIPIENT ACCESS

Design the journey for Tanzania.

Available channels and reward formats depend on programme requirements and implementation. These are access methods represented in the current market configuration.

USSD (any phone, no data)
SMS delivery
WhatsApp redemption
Branded web page
INDUSTRY CONTEXT

Built to support different programme owners.

Agri & Value Chain

Tanzania's agricultural sector — coffee, tea, sisal, tobacco — relies on smallholder networks where USSD-based incentives are the only practical delivery method.

FMCG & Consumer Brands

Multinational and East African FMCG brands run trade and consumer promotion programmes from Dar es Salaam outward.

Healthcare & Development

NGOs and health organisations run community health and nutrition programmes across Tanzania's 26 regions.

READY TO BUILD?

Build your next programme in Tanzania.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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