Rewards infrastructure for AfricaRecipient access
Works on any phoneSMS
Universal delivery, no exceptions
SMS is the fallback that never fails. Every phone with a SIM card receives SMS — no data, no app, no configuration. For programmes that need guaranteed reach across a diverse recipient base, SMS is the baseline channel.
How it works for the recipient
Step 1
Issuance triggered
Card or voucher issued via dashboard or API. Recipient identified by phone number.
Step 2
SMS delivered
Branded SMS sent with the reward value, a short code or URL, and instructions for redemption.
Step 3
Recipient acts
Dials USSD code, visits short URL, or enters voucher code on a web page. SMS works as the notification layer for any redemption method.
Step 4
Confirmation
Redemption confirmation sent via SMS.
Who it reaches
SMS reaches 100% of active SIM card holders. It is the universal fallback when WhatsApp is unavailable, data is limited, or recipients use basic handsets. Particularly important for reaching older demographics, rural recipients, and any user who hasn't adopted messaging apps.
Use cases
Broad consumer campaigns
Mass promotional codes sent to opted-in customer databases. SMS ensures every segment of your audience is reached.
OTP and verification
SMS used as the authentication step for WhatsApp and web redemption flows — secure and universally accessible.
Confirmation messages
Post-redemption SMS confirmations give recipients a record of their transaction without requiring an account.
Technical notes
RibiRewards Payout uses in-country SMS aggregators for optimal delivery rates per market. Sender IDs can be configured to your brand name (where regulations permit). Delivery receipts available via webhook. Unicode (local language) support where needed.
Get started
Send rewards delivered via SMS
Tell us your programme and recipient profile — we'll configure the right access channels.
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