Rewards infrastructure for AfricaRecipient access
500M+ African usersWhere Africa already communicates
WhatsApp is the primary communication channel for individuals and businesses across Africa. RibiRewards Payout delivers reward cards directly into a recipient's WhatsApp — the same app they use to talk to their family, manage their business, and receive important messages.
How it works for the recipient
Step 1
Card issued
Issuer triggers card via dashboard or API. Recipient's phone number is all that's required.
Step 2
WhatsApp message delivered
Recipient receives a branded WhatsApp message with their reward amount and a redemption link.
Step 3
Tap to redeem
Recipient taps the link. A mobile-optimised redemption page opens in their browser.
Step 4
Choose and confirm
Select category and merchant, confirm redemption. Done in under a minute.
Who it reaches
WhatsApp penetration across Sub-Saharan Africa exceeds 90% among smartphone users. Crucially, it often works on low-data connections and is familiar to recipients of all ages. WhatsApp delivery achieves the highest open and engagement rates of any digital channel.
Works with
Use cases
Employee recognition
Instant spot bonuses sent to staff WhatsApp numbers. Delivered and visible within seconds of the manager triggering issuance.
Customer loyalty rewards
Post-purchase cashback or loyalty points converted to reward cards sent directly to the customer's WhatsApp.
Survey completion
Respondent finishes survey, reward link delivered to WhatsApp immediately. Zero wait time, higher completion rates.
Technical notes
RibiRewards Payout uses the WhatsApp Business API via verified business accounts in each market. Messages are delivered from a named sender matching your brand. Delivery receipts and read status are tracked. GDPR and local data protection compliant.
Get started
Send rewards delivered via WhatsApp
Tell us your programme and recipient profile — we'll configure the right access channels.
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